Product Description

Strongest* UV milk that fits smoothly and comfortably to the skin.

It adopted the technology to enhance UV protection viel with heat, sweat or water! Its 50% skincare ingredients give a pleasant non-sticky feel.

Can be used as makeup primer and comes off easily with soap. It provides a refreshing fragrance of citrus soap.

*”Strongest” is defined as SPF50+, PA++++, and the highest water-resistant effect in ANESSA series.
*The highest level of SPF and PA in Japanese regulation

The world’s first* ingredient approach

UV protection veil becomes stronger with sweat, water or heat from the sun!

*It is the first in the world that key ingredients (PEG/PPG-14/7 dimethyl ether, stearic acid, and PEG/PPG-9/2 dimethyl ether) were selected for the purpose of facilitating the UV-cut ingredients to spread within the base when they come into contact with sweat and water, or heat (as of October 2019, Shiseido research


With “Thermo Booster Technology”
UV protection veil becomes stronger with heat

Heat acts on the UV defense ingredients to spread over the skin, forming a uniform veil

Aqua Booster Technology

UV protection veil spreads more evenly when exposed to  sweat or water and becomes further stronger.


Its unique powder ingredient allows the fingers to slide smoothly, preventing UV protection veil from coming off easily.

Dual beauty ingredients
Protects skin from dryness


  • Easily removable with soap
  • Super Water Proof – Water resistance proven by an 80-minute bathing test
  • Milk with airy touch won’t leave white spots or stiffness on skin
  • Sand Resistant – Prevent sand from sticking to the skin
  • Can be used as makeup primer
  • Refreshing fragrance of citrus soap
  • Colorant-free, allergy tested (it carries no guarantee that it won’t cause allergic reactions)